New Riders Publishing Designing Social Web Applications

Do you want to create social Web applications that are used on sites like Facebook? Designing Social Web Applications shows you how. This book not only shows you how to create and launch a successful social web application but also how to get people to participate and keep participating on your site. It gives you a Bit of social psychology to help you understand why people use such applications. It uses real world examples to provide you with a solid foundation for designing web applications and is packed full of information and best practices. Distinguish between different types of social web applications and the design challenges of each The core reasons why people participate online, as individuals and as groups Prevent the Cold Start Problem -- when you build it?and they don\'t come. How viral sharing works on sites like YouTube, Facebook, and Flickr Avoid PR nightmares that have plagued companies like Dell and Walmart How to design for first-time users Grow your social web application from zero users to 1000, and beyond